Reproduction of Femininity.

In this piece I have explored the social construction of femininity, objectification and the reduction of women to interchangeable commodities. 'Femininity' is continually being constructed and reconstructed for the benefit of the male gaze, the gratification of men and the profit of capital (the top strip is of clothes models, the bottom strip of perfumes etc. Adhering to gendered expectations is costly for women both in terms of time and cash). For women (and men) the experience of gendered socialisation is immersive and inculcated as normal from an early age as indicated by the 'parental' male/female faces on the figure on the left-however although some women collaborate in the process of socialisation and objectification behind the collaboration (as the figure implies) lies capitalist patriarchy and consequential female oppression.